E-commerce business is growing all over the world. It enables mass people to launch their own business by promoting or selling their own products. In most of the cases, these product promotions are mainly carried out via websites. These websites contain product images with their features to attract customers. But as there are many product selling e-commerce sites, different factors are responsible for their good or unexpected performance. One of such factors is product image. Image optimization is extremely needed for a better rank than the competitors.
Image optimization is the most important part of your success in e-commerce business. Generally people do image based searches for products and services. So, knowing the tips of photo optimization can help you a lot to bring the maximum revenue for yourself.
First of all, we should know why it is essential to optimize the photo for amazon.
1) Optimizing the images on your site will help your eCommerce store rank higher in organic searches as a whole. Recent searches metrics show us that images directly affect the loading speed of the site, which is an important factor for SEO. It is very much destructive for an e-commerce if its images are not properly optimized. The number of pictures on a page also affects search ranking. So the more pictures on your page, the better you’ll rank in Google.
2) When you optimize your image, it will bring more traffic to your website.
3) Pictures directly impact revenue. Optimizing your images will affect more than just your search traffic.
A faster loading time gains more clicks and higher conversions for eCommerce websites.
Now here are the TIPS you are looking for!
Tip#1: Choose the high quality image
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| Use high quality image |
Image quality is very much essential. An image with low quality can not attract the customers to buy the products. Such images are not visually appealing. And Image Editing is also a vital part to make your image more attractive and realistic. It’s clear that quality images have become a crucial part of content strategy and directly affect SEO.
Tip#2: Use your own photo
Is your photo is copyright protected? Never ever use an image which is subjected to copyright by others. It is bad for SEO and more dangerous is you may face a case from the original owner of the photo!
Tip#3: One image, One keyword
Use just one keyword for each image. It can be a word or phrase which may be searched by the people. Use google analytics for researching the data of your sites. Try heart and soul to find out the right keywords. It will help you to write an appropriate file name, alt-tag and title tag, which will increase search engine traffic.
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| Source:www.colorexpertsbd.com |
Tip#3: Give each photo a name
When a photo is captured via camera, it automatically takes a name such as IMG_0314567 or something like this. Suppose it is an image of an Acer laptop. So when someone searches “Acer Laptop”, search engines may not find out the image. But if you name your photo with its actual name, then search engines can identify the photo. It will help your site to rank better.
Tip#4: Set up the alt tag and title tag
Use at least 125 characters in the alt tag. Tag is very much important to describe a photo and by this, Google ranks a photo. Remember this must be a description of the picture.
When a user moves mouse cursor over an image, often a visual caption can be seen with a text. This is the title tag. Its main purpose is to display information about the picture to the user.
Tip#5: Reduce the image file size
Often it is ignored by many people, but it is an important fact. A website’s loading time is largely dependent on image file size. The bigger the image, your site will be slower.
Tip# 6: Which image format is OK?
You can use JPEG, GIF or PNG image format. But when a JPEG image is edited, the quality becomes low. So keeping the backup of the original image is needed. GIF file type is perfect for plain images on web pages such as icons, buttons and other decorative images but not for other uses. PNG image file types are becoming more popular nowadays. So depending on your requirement, choose the right file type.
Tip#7: Logo optimization
The logo is important for promoting your brand. A lucrative logo increases the percentage of selling product. Moreover, a well-designed logo is ranked better in search engine, Great benefit is that well-optimized logos often lead to more publications about business, and they bring greater brand awareness and recognition.
So, it is time to implement the above tips. If you get positive results, please do not forget to comment here.
Hi Tracy, your tutorial was great. I have compressed my website images but still the SEO checker tools says me that compress your site images. What should I do now?
উত্তরমুছুনIt's an awesome blog.Enjoyed the whole time I spent here.Thanks
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উত্তরমুছুনWonderful Tutorial, thanks for putting this together! This is obviously one great post. Thanks for the valuable information .
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